About

Screen Shot 2022-04-29 at 12.07.17 PM.png

Meet Norma Rodriguez, Founder of Core Massage | LICENSE NVMT.9237

Licensed Massage Therapist, founder of Core Massage, and creator of the Core Massage Method™. Norma specializes in helping clients manage chronic pain, restore mobility, support injury recovery, and improve performance through customized therapeutic massage.

Hi, I'm Norma Rodriguez, founder of Core Massage.

Helping people move better, hurt less, and regain their quality of life isn't just my profession—it's my passion.

My journey into holistic healthcare began nearly 20 years ago as a Certified Chiropractic Clinical Assistant, where I had the privilege of working alongside some of Nevada's most respected chiropractors and natural healthcare providers. Those years gave me a deep appreciation for anatomy, biomechanics, movement, and the body's remarkable ability to support healing and recovery. Learning from experienced mentors helped shape the therapist I am today and inspired my commitment to providing thoughtful, results-driven care.

In 2018, I became a Licensed Massage Therapist with the goal of combining my clinical background with advanced therapeutic bodywork. Since then, I have dedicated my practice to helping clients manage chronic pain, recover from injuries, improve mobility, and restore function through personalized treatment plans.

I don't believe in routine massages. I believe every treatment should have a purpose. Every session begins with understanding your health history, evaluating movement patterns, identifying areas of restriction, and creating a customized treatment plan designed to address the underlying contributors to discomfort—not just the symptoms.

This philosophy led me to develop the Core Massage Method™, our signature approach that combines movement assessment, individualized therapeutic massage techniques, and personalized treatment planning to help clients achieve meaningful, lasting results. Today, every therapist at Core Massage is trained in this method, ensuring our clients receive consistent, compassionate, and highly personalized care.

Whether you're recovering from an injury, managing chronic pain, preparing for an athletic event, or investing in your long-term health, my mission is to help you move with greater freedom, confidence, and comfort.

To me, massage is more than relaxation—it's an opportunity to improve mobility, reduce pain, support your body's natural recovery process, and help you return to the activities you love.

I look forward to being part of your journey toward better movement, lasting relief, and lifelong wellness.

Advanced Therapeutic Techniques

Every treatment is customized to your individual needs and may incorporate one or more of the following therapeutic techniques:

"Your body is your greatest investment. Take care of it, and it will take care of you."

— Norma Rodriguez, Founder of Core Massage

Book an Appointment

Screenshot 2026-07-20 at 8.53.11%E2%80%AFPM.png

Meet Imani Blake, Licensed Massage Therapist | LICENSE NVMT.13554

Hi, I'm Imani Blake, and I'm passionate about helping people move better, feel stronger, and live with less pain. My specialties include Deep Tissue Massage, Trigger Point Therapy, Sports Massage and Swedish Massage, with every session tailored to your body's unique needs and wellness goals.

I chose to pursue the therapeutic side of massage because I believe it has the power to improve quality of life. Whether you're managing chronic pain, recovering from physical stress, improving mobility, or simply investing in your overall well-being, my goal is to help you feel your best through personalized, results-driven care.

I believe movement is medicine, and pain is often the body's way of signaling that something needs attention. Through targeted therapeutic techniques, regular body maintenance, and customized treatment, I strive to help clients reduce pain, improve mobility, prevent future injuries, and continue doing the activities they love with greater comfort and confidence.

As a lifelong learner, I am committed to expanding my knowledge and refining my skills through continuing education. I have a growing passion for sports massage and enjoy helping active individuals recover more efficiently, improve performance, and maintain healthy movement.

Outside the treatment room, I enjoy painting, spending time in nature, going on walks, and listening to music. I look forward to helping you feel refreshed, restored, and empowered on your wellness journey.